Pre- and post-show marketing is critical to ensuring your success at HIMSS09. As an exciting new option for HIMSS09, CardPaks, are now available in both printed and electronic versions. The CardPaks are low-cost, high-impact marketing tools designed to reach the target audience of your choosing before and after HIMSS09. The CardPak opportunity is turn key and therefore maximizes use of your budget dollar while minimizing your effort.

Printed CardPak
Package of 25 cards (maximum) sent to registered attendees in a HIMSS09 branded envelope. Multiple audiences can be purchased.

Printed CardPak Example

NEW! Electronic CardPak
Your messaging placed on the HIMSS09 web site. Electronic CardPaks are searchable, by audience, via a list of company names. Companies have the option to select a variety of audiences to target. See detail below for audience options under “Electronic Attendee CardPak Audience Selection”.

Electronic CardPack Example

Printed CardPaks will be sent approximately two weeks prior to the conference. Electronic CardPaks will be posted to the web site within 72 hours of receipt. The CardPaks allow attendees to view your message and plan to take your call to action. The post-show CardPaks will be sent approximately four weeks after the conference to all attendees.

Benefits of CardPak Participation:

• Information about your product or service will directly reach qualified attendees
• Delivered to targeted attendees two weeks before conference and four weeks after the conference.
• Opportunity to promote your new product or service, special event and/or a raffle giveaway
• Affinity with HIMSS marketing
• Recommendation: Drive traffic to your booth by creating a call to action on the CardPak

CarkPak Application

Investment

CardPak Printed Version
Pre-Show Pricing Option
$1,250/per card (Corporate Member) (includes one free electronic audience)
$1,500/per card (Non-Member) (includes one free electronic audience)
Deadline: February 6, 2009

NEW! CardPak Electronic Version
$750/per card (Corporate Member)
$950/per card (Non-Member)
$500/per card (for Electronic CardPaks secured in addition to the printed option)
Deadline: February 6, 2009

CardPak Printed Version
Post-Conference Pricing Option
$1,550/per Printed Attendee CardPak – Corporate Member
$1,750/per Printed Attendee CardPak –Non Member
Deadline: March 6, 2009

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Align your brand with the industry’s elite as they speak to attendees.

This popular and exclusive track features executives and nationally known speakers focusing on trends and the future of the industry. Take advantage of this opportunity to sponsor sessions presented and attended by the industry’s elite.

Benefits:

• Recognition on promotional materials sent to attendees
• Logo and sponsor listing in conference resource guide
• Sponsor recognition in conference pocket guide
• Logo on HIMSS09 Web site with hyperlink to your home page
• Logo displayed on signage outside session room
• Opportunity to introduce one speaker/session each day
• Coverage in The HIMSS Daily Insider
  • Exhibitor points (10)
  • Additional exhibitor registrations (2 conference, 2 client, 5 exhibit)

Sponsorship Contract

Investment - $25,000

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Demonstrate your commitment to the future of interoperable connectivity and present your technology to thousands of healthcare IT professionals!

“Interoperability” is an industry watchword for the 21st century. Simply put, industry leaders have a vision of a connected and interoperable healthcare infrastructure. It is vital to interconnect providers to allow information to be portable and move with consumers from one point of care to another.

• In 2008, more than 3,600 attendees visited the interoperability showcase
• 49 education sessions
• 900 attendees created and tracked their own electronic health records
• 8 VIP tours hosted in the area

Interoperability Showcase Call for Participation
Complete the Application

Investment - Leadership - $17,000
Implementer - $8,000
Supporter - $3,000
Organizational - $6,000 (for non-profits)

Benefites

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Leadership Level - $17,000:
Benefits include Supporter and Implementer level plus the following exclusive benefits:

• Distributed Demo Participation: Limited to Leadership level only
• Special advertising opportunities as follows:
• HIMSS Insider: Logo and URL recognition in a separate highlighted section of the HIMSS Daily Insider distributed to all U.S. HIMSS Annual Conference participants during one day of the Conference
• Logo prominently displayed at HIMSS09 on signage throughout the exhibit hall floor
• www.interoperabilityshowcase.org: web banner advertising placement
• Multiple card packs: Leadership Level will have logo and URL placement in two card packs sent to thousands of targeted U.S. HIMSS Annual Conference prospects
• IHE Showcase Theater:
• High-profile, pre-scheduled and well-advertised speaking opportunity inside IHE Showcase Theatre
• Literature Distribution: Leadership Level participants can place one printed Whitepaper IHE Success Story related to interoperability in Showcase.

Note: Theater presentations and white paper success story must be submitted for review by HIMSS on or before 15 January 2009.

• HIMSS Virtual conferences extends your firm’s participation in future marketing outreach worldwide
• Inclusion of your firm’s IHE Showcase Theater presentation recorded for replay
• White Paper Success Story will be featured at future HIMSS Virtual Conferences
• Access to IHE Showcase attendee contact list – made available only to Leadership Level
• One full complimentary conference registration (Valued at over $800!)
• Two complimentary Exhibit show Floor client badges
• Featured workstation for VIP/Focused Showcase tour(s)
• Participate in planning the Interoperability Showcase as a member of the Showcase Planning Committee

Distributed Demonstration – Benefits include:

• Access to the HIMSS RHIO / HIE network from your exhibitor booth
• Receive promotional marketing materials for the designated workstation in your booth
• Showcase literature will guide attendees to your booth

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Implementer Level - $8,000:
Benefits include Supporter level benefits plus:

• Full participation in the Interoperability Demonstration
• Two complimentary exhibitor passes, fully transferable
• Implementers included in all standard tours – average of 20+ tours throughout the week

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Organizational Level - $6,000 (non-profits only):
Demonstrate your organization’s support for IHE and share information about the connection of your organization to IHE national and global efforts Organizational Level
Benefits include supporter level benefits plus:

• Participation in the Interoperability Showcase exhibit and one educational session in the Showcase Theater – share news about your organization’s work in this large venue
• Two complimentary exhibitor passes, fully transferable
• One workstation branded for the organization, initiative or federal agency [unless otherwise specified in application]
• Organizational level supporters included in all standard tour – average of 20+ tours throughout the week

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Supporter Level - $3,000:
Demonstrate your organization’s support for IHE Supporter Level

• Your organization’s logo on marketing materials, exhibit floor graphics, conference resource guide, pocket guide and Web site
• Recognition on flyer distributed in the Showcase directing attendees to your booth space

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Showcase your products at one of the Pavilion Product Sessions. These 45-minute presentations allow you to educate attendees on the solutions provided by your product in an educational theatre setting. Choose a theatre that best represents your solution:

• Clinical Informatics
• Electronic Health Record/Electronic Medical Record
• Managing the Business of Healthcare
• Wireless & Mobility (Back for HIMSS09)
• New Solutions at HIMSS09
• General Theatre

Complete the Pavilion Product Session Application

Investment
$925/each - Corporate Member
$1,150/each - Non-Member

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Reach your prospects and align your organization with this high-profile education track.

Nationally recognized CIOs from leading provider organizations present the Senior Executive Track. This sponsorship is a high-profile way to gain exposure among important prospects.

Benefits:

• Recognition on invitations
• Logo and sponsor listing in conference resource guide
• Sponsor recognition in conference pocket guide
• Logo on HIMSS09 Web site with hyperlink to your home page
• Logo displayed on signage outside session room
• Opportunity to introduce one speaker/session each day
• Coverage in The HIMSS Daily Insider
• Exhibitor points (8)
• Additional exhibitor registrations (2 conference, 2 client, 4 exhibit)

Sponsorship Contract

Investment - $20,000

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Reinforce your message brand and steer attendees to your booth.

Conveniently placed near high-traffic areas in the exhibit hall, these one-meter panels remind attendees of your booth number and reinforce your message.

Benefits:

• Panel with your marketing message placed in an exhibit hall location you select
• Turnkey package – includes panel production and installation/dismantling
• Exhibit Points (1)

Review Message Panel Locations

Sponsorship Contract

Investment - $2,000 each (multiple locations available)

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