HIMSS Exhibitor eNews

October 7, 2008

Welcome to The World of Health IT Exhibitor E-News, the monthly electronic publication that gives you the most up-to-date information and opportunities available exclusively for exhibitors.

IMPORTANT DATES

1. 10 October 2008 – Pre-Conference Attendee Mailing List for Marketing Order Form Due
2. 10 October 2008 – Exhibitor Hosted Event Submission Form Due
3. 13 October 2008 – Private Demonstration Request Form Due
4. 13 October 2008 – Booth Giveaways and Raffles Form Due
5. 13 October 2008 – Who’s In Charge Form Due
6. 13 October 2008 – Early Bird Pricing Order Forms Due to Bella Center (Telephone and Data, Overnight Security, Hostesses for Booths, Electric, Floral, Booth Carpet, Furniture, Accessories)
7. 17 October 2008 – Lead Retrieval Order Form Due
8. 24 October 2008 – Catering Order Form Due

EXHIBITOR NEWS BRIEFS

9. Show Schedule
10. Move-in/Move-out Times
11. 3m x 3m, 3m x 6m or 3m x 9m Booths – Please Read
12. Hotel Arrangements – Make Them Today to Ensure the Negotiated Discounted Rates
13. Press Opportunities
14. Marketing and Media/PR Tools
15. Networking Opportunities
16. New Product Launch
17. Sponsorships
18. Vendor Headquarters Space

OTHER HIMSS EVENTS:

19. Virtual Conference & Expo – 19-20 November 2008
20. 2009 Annual HIMSS Conference & Exhibition – 4-8 April 2009

IMPORTANT DATES

1. 10 October 2008 – Pre-Conference Attendee Mailing List for Marketing Order Form Due

The pre-conference attendee mailing list order form (due 10 October 2008) is a great way to promote your presence along with your products and services to all registered WoHIT08 attendees. HIMSS will send you a list of current registered attendees on 13 October. This Excel list will contain attendees’ name, company, title and address (e-mail addresses, telephone and fax numbers will not be included); the list must be used by 3 November 2008.

2. 10 October 2008 – Exhibitor Hosted Event Submission Order Form Due

Exhibitors host many events throughout conference week – from big extravaganzas to small, intimate dinners. Often these are some of the best opportunities to network with company sales executives and other clients. Exhibitors may only host an event during non WoHIT08 hours. Exhibitors do not have to complete this form if they have completed the meeting room/hotel suite request form. The Exhibitor Hosted Event form can be found in the Service Manual under Marketing Opportunities.

3. 13 October 2008 – Private Demonstration Request Form Due

Private Demonstrations are meetings that exhibiting companies host in their booth with potential clients during non-exhibit hours (see times on form). You can host a private demonstration anytime in your booth during exhibition hours. The Private Demonstration request form can be found in the Service Manual under Marketing Opportunities.

4. 13 October 2008 – Booth Giveaways and Raffles Form Due

It is required that you notify WoHIT08 of your intention to raffle or give away any item at your booth. The Booth Giveaways and Raffles Form can be found in the Service Manual under Marketing Opportunities.

5. 13 October 2008 – Who’s In Charge Form Due

At times, WoHIT08 may need to get in contact onsite with someone regarding your company’s participation in the exhibition. For that reason, it is required that you complete the Who’s In Charge Form, located in the Service Manual under Registration.

6. 13 October 2008 – Early Bird Pricing Forms Due to Bella Center

The following order forms from the Bella Center, which can be found in the Service Manual under Stand Builder & Bella Center, are due by 13 October 2008 to receive early bird pricing:

Telephone and Data (Internet)
Overnight Security
Hostesses for Booths
Electric
Floral
Booth Carpet
Furniture
Accessories
Hanging Sign Information

7. 17 October 2008 – Lead Retrieval Order Form Due

Maximize your sales opportunities with powerful lead retrieval:

Capture sales leads quickly and efficiently
Develop high-quality sales leads
Turn qualified leads into sales

This form can be found in the Service Manual under Registration.

8. 24 October 2008 – Catering Order Form Due

Bella Center Services has the exclusive right to serve food and beverages within the exhibition area. Exhibitors are allowed to serve food at their stand, but only after approval by and according to specifications laid down by the Bella Center Services. This ensures you that you and your company are automatically covered by their license to serve beer, wine and spirits and that the rules for handling food are observed. To receive these services, the Catering Order Form must be completed by 24 October 2008.

EXHIBITOR NEWS BRIEFS

9. Exhibit Show Hours Schedule

Exhibit Hall Hours:
Tuesday, 4 November 2008 11:00 – 18:45
Wednesday, 5 November 2008 11:00 – 18:00

10. Move-in/Move-out Times

Exhibitor Move-in Schedule:
Sunday, 2 November 2008 08:00 – 17:00
Monday, 3 November 2008 08:00 – 17:00*

*all booths must be completely set up by 17:00
-The Service Center will be open to exhibitors from 08:00 – 17:00 Sunday and Monday

Badges are not required to enter the exhibit hall during move-in to set up your booths. Badges will be required on Tuesday morning.

Exhibitor Move-out Schedule:
Wednesday, 5 November 2008 18:00 – 22:00
Thursday, 6 November 2008 08:00 – 15:00

Two important notes:

No packing of equipment or dismantling of exhibits is permitted until the exhibition closes at 18:00 Wednesday, 5 November 2008.
Early move-out will result in loss of exhibitor points. This will impact space assignment at future World of Health IT Conference & Exhibitions.

If you have any questions regarding Exhibitor Move-in and/or Move-out, please contact Colleen Naliwajko.

11. 3m x 3m, 3m x 6m or 3m x 9m booths – Please Read

If you have a 3m x 3m booth, 3m x 6m or a 3m x 9m booth at the WoHIT08, you have either ordered a shell scheme through HIMSS or you are bringing in your own. All booth stand booths must have a shell scheme. If you do not have your own shell scheme and will need one, please contact Elli Riley as soon as possible to reserve a shell scheme.

Don’t miss the furniture packages in the Service Manual on page 31-33 of the order form catalogue (Stand Builder & Bella Center section) to make your furniture ordering easy.

12. Hotel Arrangements – Make Them Today to Ensure the Negotiated Discounted Rates

Ambassadors, the official hotel agency for WoHIT08, has specifically selected hotels, at negotiated rates, for all conference exhibitors. Hotel accommodation bookings can be completed online or via email at wohit@ambassadors.com.

Hotel accommodations are subject to availability. Requests received after 9 October 2008 will be accommodated based on availability.

13. Press Opportunities

This year’s onsite press programme promises to be very exciting. We have designed a number of opportunities for you to engage with the media onsite as well as to get your news across in a structured manner to increase likelihood of publication.

Please visit the Press Opportunities section of the Exhibitor Service Manual for more information.

14. Marketing and Media/PR Tools – Maximize Your ROI at No Cost

We want to ensure that WoHIT08 generates a high ROI for you and raises your brand awareness. Therefore, we have developed several powerful marketing and media tools / strategies to help you achieve this – at no cost to you.

Marketing Outreach

Event Marketing Strategy: The WoHIT08 marketing strategy builds on the strong partnerships that we have with industry and trade publications, leading associations and organizations and our strong marketing database. It strategically incorporates all marketing mediums including direct mail, email, print advertising, Web banners and telemarketing, which reach target audiences with more than 100,000 individuals.

Below are all of the marketing and media/PR tools and channels offered to our exhibitors – take advantage of these today.

Marketing Took Kit Online – Available 24/7: Visit the online marketing tool kit and take advantage of all the materials available, including ePushes, postcards, logos, banner ads and event descriptions, to help you promote your presence at this event.

If you would like us to send to you hard copies of brochures/flyers, send a request to Christina Roosen.

Ensure Your Target Audiences Are at WoHIT08

We have created three easy ways to ensure your top tier audiences are at WoHIT08:

Provide us with contact details for your marketing professional handling the marketing around your WoHIT08 participation; we will connect them directly, so they can leverage all the channels available to ensure you have the most successful exhibition.
Provide a list of specific organizations and/or key executives that you want to see at WoHIT08; we will be happy to do tailored/targeted marketing outreach to reinforce the value propositions this event offers, motivating these key contacts to attend.
Too busy to market this event? We will help you. If you provide your list and/or contact information, we will be happy to send out ePushes and/or direct mail to your contacts – for free.

To take advantage of these three opportunities, contact Christina Roosen.

Let the Industry Know That You Will Be at WoHIT08

The WoHIT08 team has been actively pitching this event to the top trade and business journalists in Europe and we want to ensure you leverage this valuable channel.

It is important that you communicate your new product announcements and company news to the press that will be attending WoHIT08. By getting your newsworthy information into the hands of the media prior to the event, you will have a better opportunity of getting noticed at the show and being included in pre and post-show articles. Below isa list of PR / media opportunities available to exhibitors prior to the show:

Strategic Media Partnerships and WoHIT08 Media List: We have a large number of media partners who are all supporting the event; you can find an updated list of media partners on the WoHIT08 Web site. Many will be present at the conference with a stand, and they are all interested in receiving news stories from our exhibitors. To facilitate the communication, we have created a list of all our media partners with all their contact details, which can be sent to you upon request.

In addition, we have put together a list of the registered, accredited journalists, which will be sent to you upon request. All journalists are accredited. Please send your media lists inquires to Christina Roosen.

News-Wire Service: Health Tech Wire, a WoHIT08 media partner, has extended its services to the conference exhibitors. If you go on Health Tech Wire’s Web site and click on the ‘go direct’ link, you will see a WoHIT08 logo. Click on it and you will be taken directly to the World of Health IT news channel where all news concerning the conference and its exhibitors will be featured. The newswire service is visited by +/-1000 journalists a week. If you want to find out more about this service, please contact Health Tech Wire directly:

Armin Scheuer
so2say communications Ltd
Kurfuerstenstr. 114
10787 Berlin, Germany
T: +49 (0) 30 2191 3610
F: +49 (0) 30 2191 3611

For questions about marketing and/or media opportunities, please contact:
Christina Roosen
Communication Manager
World of Health IT
Tel: +32 2 515 0016

For any logistical questions and/or issues, please contact:
Elli Riley
HIMSS
Senior Exhibits Manager, Meeting Services
Tel: +1-312-915-9272

15. Networking Opportunities

Looking for opportunities to connect with WoHIT08 attendees during non-exhibit hours? WoHIT08 hosts several events that promote networking with healthcare IT professionals working toward a more efficient healthcare system. To learn more about these events, please visit WoHIT08 Networking Programme.

16. New Product Launch

Do not miss the opportunity to promote your new product or service at WoHIT08. Attendees are always looking for new products, and this is the place they will go to for exploring what is new on the show floor. Log in to the Product and Services Directory and scroll down until you see the New Product Launch area.

17. Sponsorships

Take advantage of the unique sponsorship opportunities offered at WoHIT08.

Learn how to leverage your marketing with sponsorships at WoHIT08.

Learn about NEW Sponsorships for WoHIT08
Organisations that serve this market continually seek new vehicles by which to reach clients, share knowledge and present solutions. The following sponsorships allow your organisation to select marketing activities that are in-line with your strategies and include:

Client gatherings to promote dialogue and interaction among current and potential customers
Opportunities to share knowledge and successes in an educational environment
In-facility demonstrations of your solutions
Brand expansion and positioning

Many of these goals can be achieved with the targeted options offered below. Additionally, HIMSS welcomes the opportunity to develop customized options to meet your specific marketing objectives.

Attendee List Rental
Pre-Conference: €300 (Deadline: 10 October 2008)
Post Conference: €375 (Deadline 21 November 2008)

Promote Your Presence at WoHIT08
The attendee mailing list is a great way to promote your presence along with your products and services to all registered WoHIT08 attendees. HIMSS will send you a list of current registered attendees on 13 October.

Complete the Application Today.

For more information please contact:
Kelly Laidler at +1-312-915-9285 or klaidler@worldofhealthit.org
Tia Peterson at +1-312-915-9232 or tpeterson@worldofhealthit.org
Corinne Tanda at +1-312-915-9278 or ctanda@worldofhealthit.org

18. Vendor Headquarters Space

Purchase your space today to host client or sales meetings, training sessions or create a relaxation room for your staff and the convenience to meet with customers on the exhibition floor. Exhibiting companies can have a 3m x 6m vendor headquarters space. Each vendor headquarters booth space includes four hard walls with lockable door and an identification sign with your company logo.

3x6 €2700 (corporate member)
3x6 €2900 (non-member)

Vendor Headquarters Rules & Regulations
Complete the Vendor Headquarters Application Today

OTHER HIMSS EVENTS

19. Virtual Conference & Expo

It’s time to reserve your booth space for the next Virtual Conference & Expo on 19-20 November 2008. The result will be hundreds of sales leads.

Here are some statistics from the most recent Virtual Conference & Expo, held this past April:

1,823 total attendees
358 leads per booth on average
86% of attendees work at a hospital, multi-hospital system, IDN, ambulatory care center or ancillary clinical service provider.
78% of attendees held top-level or IT positions, including:

CIO, CTO, VP of IT/MIS/Network
Director / Manager of IT
CEO, COO, CFO, President
CMO, CNO

94% of the attendees rated their overall satisfaction as good to excellent
73% of attendees did NOT attend the 2008 Annual HIMSS Conference & Exhibition

View the Exhibitor Prospectus>>

For more information, please contact:
Danielle Hartley at +1-207-688-6270 x. 214 or danielle.hartley@medtechpublishing.com.

20. 2009 Annual HIMSS Conference & Exhibition

4-8 April 2009
McCormick Place
Chicago, IL USA

With attendance expected to exceed 28,000, this is truly the healthcare IT industry event of the year.

HIMSS membership and conference attendees are comprised of senior healthcare executives (CEOs, CIOs), IT program directors, healthcare information systems and technology professionals, physician and nursing informatics professionals, IT consultants and healthcare legal and legislative professionals.

Exhibitor Booths:

Corporate Member $2,700 (per 10' x 10' space)
Non-Member $3,100 (per 10' x 10' space)

Learn about the HIMSS09 Exhibitor Benefits

Please inform us if the primary contact for your company has changed. The primary contact will receive all communications and materials related to your company's participation at WoHIT08.

Questions?
Exhibit Services, Logistics, and Production inquiries, please contact:
Elli Riley, +1-312-915-9272 or eriley@worldofhealthit.org
Colleen Naliwajko, +1-312-915-9567 or cnaliwajko@worldofhealthit.org

Exhibit Sales, Marketing and Sponsorship, please contact:
Kelly Laidler at +1-312-915-9285 or klaidler@worldofhealthit.org
Tia Peterson at +1-312-915-9232 or tpeterson@worldofhealthit.org
Corinne Tanda at +1-312-915-9278 or ctanda@worldofhealthit.org